How to Keep Your Summer Hair Colour Fresh, Soft & Shiny (Without Starting Over in August)

July 2025

You’ve invested in the perfect summer hair colour and we know that you’re not here to watch it fade  before you’ve even booked your beach trip. The good news is that keeping your colour fresh doesn’t  just boil down to your wash routine. It also has a lot to do with how you live with your hair every day. 

Now, what do we mean by that? Well, think about what you’ve been doing during the summer. You’ve  probably been in the sun a lot and, if you’re like our team, you’ve had some pretty epic pool days too!  That’s all going to take a toll on your locks.  

So, let’s dig into this a little.  

Plan Your Pool Days Like a Pro  

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Pool days are fun, but chlorine is not your hair’s friend. Before diving in, we recommend that you go  ahead and wet your hair with clean water so it absorbs less chlorine. Then, you can add a leave-in  protectant. If you’re serious about your colour, tie your hair up or wear a swim cap when you’re doing  laps.

Just remember that the sun fades colour faster than you think, especially for bright shades. If you’re  out for brunch or a beach walk, protect your hair with a scarf or hat. Think of it as SPF for your hair.  It’s essential for maintaining that vibrant colour. 

Brush & Style Like You Care  

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Summer hair tangles happen. Salt, wind, and messy buns can leave your strands in knots, which will  lead to breakage and frizz that dull your colour. Use a wide-tooth comb or a detangling brush. Start  from the ends and work up. Gentle detangling keeps your hair healthy, which keeps your colour  looking lively. 

Now, if you like to keep your hair sleek with a little heat, we get it. We love our styling tools too. But  heat can make your colour fade faster and lead to dryness that zaps shine. Embrace air-drying when  you can or use hot tools on a low setting. Always use a heat protectant spray before styling to protect  your colour and keep your hair soft. 

While we’re on the subject of maintenance, don’t forget that split ends can travel up your hair shaft,  which will make your hair look dull and lifeless. Regular trims keep your ends fresh and your shape  intact. That’s how you keep your colour looking brand new. 

Upgrade Your Night Routine 

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Once you’ve got maintenance in check, you need to think about what you’re doing during the hours  when your hair takes a beating. We’re talking about sleep time. Your pillowcase matters more than  you think. A silk or satin pillowcase reduces friction while you sleep, which helps your hair maintain  its smoothness and shine. It also reduces breakage and helps preserve your colour investment. 

Be sure to feed your hair as well. That will help you maximize your nighttime efforts. Ultimately, your  hair reflects what’s happening inside you. Summer is a great time to add hair-loving foods to your diet,  like berries, leafy greens, and healthy fats. Staying hydrated helps too. Your hair loves water just as  much as your skin does. 

Your Summer Colour SOS Kit  

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Now, here’s your summer colour SOS kit because your colour deserves luxury hair care support every  day, not just wash day. We love: 

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These premium hair care products keep your colour looking like you just left the salon even when  you’re living your best summer life. Your hair should be as vibrant as your plans. If you’re ready to protect your colour, keep your hair soft,  and stay shiny all season, explore our hair care collection here and keep your summer hair colour going  strong.

We’ve got what you need for glossy and frizz-free hair that looks like you just left the salon. You only  need the right products and we’ve already picked them for you. Shop your personalized hair stack  now at The Runway Looks.

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