Meet Miriam, a supercharged hair care brand born out of her passion for fashion and self-expression. With a wealth of experience in the beauty industry and a background as an educator, she understood the needs of modern hair enthusiasts.

"Having a problem with a consistence of many hair products, leaving my hair either flat, or frizzy and dry and spending way too much money for the products, I had to do something. I wanted hair products that truly work, giving my hair volume and strength, with natural botanical ingredients, with a small amount at a time to get exceptional result, quality without compromise and without breaking my bank account. Products that help to make a bold statement and unleash people’s inner fashionista."

Inspired by the elegance of European fashion and the confidence exuded by fashion meccas like Milan, Paris, London, and New York, she knew she had to bring these elements to her brand. The vision was clear - to empower individuals to effortlessly embody the spirit of high fashion in their everyday hairstyles, stepping off the runway and into their daily lives with newfound confidence.